Marketing tricks and management in context to leading and earning companies
DOI:
https://doi.org/10.71085/sss.04.03.319Keywords:
Marketing Tricks, Brand Management, Corporate Strategy, Customer Engagement, Leading Companies, Marketing Innovation, Business Performance, Digital Marketing, Consumer Behavior, Revenue GenerationAbstract
This research investigates the marketing techniques and management strategies adopted by globally leading and high-earning firms such as Apple, Amazon, Coca-Cola, and Procter & Gamble. Using a mixed-method approach, the study examines marketing models and corporate performance metrics by analyzing secondary data from corporate reports and industry analysis. The high-performing companies are really nailing it by mixing a bunch of cool strategies together. They’re using psychological marketing, which is all about understanding customer behavior, alongside precision targeting to hit the right audience. Then they’ve got brand storytelling and influencer partnerships, which are powerful in today’s market. And don’t forget about AI-driven customer insights — that’s a game changer for boosting revenues. The research digs into how management frameworks, like agile marketing teams and CRM systems, are helping these companies stay resilient and profitable. It’s like having the right tools in your toolkit to adapt and thrive.
Towards the end, the paper throws in some policy recommendations for businesses that want to follow in these successful footsteps. This research serves up some valuable insights for marketing folks, corporate leaders, and policymakers who are looking to build strong brand equity and achieve sustainable financial success.
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Data Availability Statement
The data that support the findings of this study are available from the corresponding author upon reasonable request.
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