Navigating the digital self: Social media addiction and its effect on social comparison and internalizing symptoms

Authors

  • Aqsa Yaqoob Ph D (Fellow), Department of Psychology, University of Karachi, Pakistan Author
  • Rutab Hafeez MS (Fellow), Department of Psychology, Air University, Pakistan Author
  • Rukhsana Gohar Khan BS, Department of Psychology, University of Karachi, Pakistan Author
  • Mahwish Ali Khan MS Clinical & Counselling Psychology, Institute of Psychology, Beacon House National University, Lahore, Pakistan Author

DOI:

https://doi.org/10.71085/sss.04.03.329

Keywords:

Social Media Addiction, Social Comparison, Internalizing Symptoms, University Students, Depression, Anxiety, Stress

Abstract

Social comparison becomes a problematic behavior for university students because of the excessive usage of social media. This addiction increases social comparison, which in turn increases depression, anxiety, and stress, which are considered internalizing symptoms. This study investigated the effects of social media addiction on social comparison and internalizing symptoms in university students. Using the Social Media Addiction Scale, Social Comparison Scale, and DASS-21, the data were collected from a sample of 165 university students (87 males and 78 females), aged (M = 21.38, SD = 2.52), from various departments of the University of Karachi, Pakistan. The results support theoretical theories that associate internalizing symptoms, including stress, anxiety, and depression, with social media addiction. The surprising protective effect of social comparison against depression implies that comparison processes are influenced by contextual and cultural moderators. Overall, the study emphasizes that to lessen the negative consequences of social media addiction, interventions must address both contextual support (such as family, peers, and campus resources) and individual vulnerabilities (such as coping skills and resilience).

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References

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Published

2025-07-30

Data Availability Statement

The data that support the findings of this study are available from the corresponding author upon reasonable request.