Confidence in the era of distraction: The influence of media multitasking on self-perception and self-efficacy among university students

Authors

  • Ayesha Shahid BS Applied Psychology, GC University Faisalabad, Punjab, Pakistan Author https://orcid.org/0009-0002-3889-4903
  • Dr. Rabia Maryam Assistant Professor, Department of Applied Psychology, GC University Faisalabad, Punjab, Pakistan Author
  • Dr. Abida Kareem Assistant Professor, Department of Applied Psychology, GC University Faisalabad, Punjab, Pakistan Author

DOI:

https://doi.org/10.71085/sss.03.03.307

Keywords:

Inter-relations, Digital Multitasking, Self-perception, Media Platform, Strategies and Psychological

Abstract

The current research analyzed the inter-relations among digital multitasking, self-perception, self-efficacy, and gender influence over these variables, among university students. Digital multitasking is the concurrent use of more than one digital media platform. Self-perception encompasses a person's understanding and judgment of his/her own characteristics, skills, and behavior, whereas, Self-efficacy is the perception of capability in executing and dealing with tasks or challenges successfully. A total of 106 undergraduate students filled out the Media Multitasking Frequency-Revised (MMT-R) scale, Rosenberg Self-Esteem Scale (adapted as a self-perception measure), and the General Self-Efficacy Scale (GSE). Moderate media multitasking and self-efficacy, and low self-perception were found. Digital multitasking predicted self-perception with a significant effect explaining 5% of the variance. Males showed higher self-perception compared to females, no gender differences in multitasking or self-efficacy were found. Implications for teaching strategies and psychological well-being are explored, as well as limitations in terms of sample, measurement, and study design. 

 

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Author Biographies

  • Ayesha Shahid, BS Applied Psychology, GC University Faisalabad, Punjab, Pakistan

    BS Applied Psychology

  • Dr. Abida Kareem, Assistant Professor, Department of Applied Psychology, GC University Faisalabad, Punjab, Pakistan

    Assistant Professor 

    Department of Applied Psychology

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Published

2025-07-15

Data Availability Statement

The data that support the findings of this study are available from the corresponding author upon reasonable request.

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